Catch the quiet moments before they cost you.

FinRank helps community banks and credit unions act early, before deposits leave, borrowers go quiet, or customers drift away.

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FinRank signal dashboard

Trusted by credit unions & community banks nationwide

The Moments You Can't See

Every financial decision has a window. Most institutions miss it.

A payoff. A maturing CD. A half-finished application. Each is a deposit, a loan, or a member on the line, won or lost in a moment most never see in time.

Acquisition

40%

of new account applications can be recovered.

Growth

$24K

median renovation spend before homeowners seek financing.

Retention

14 yrs

as the primary account when you win the first direct deposit on a new job.

How It Works

From a quiet signal your systems miss to a moment your team acts on.

FinRank monitors the systems you already use, catches the moment they surface but never flag, and hands your team the play to win it.

01

Catch the signal

Critical moments like payoffs, maturities, and stalled applications, surfaced the instant they happen, while you can still act.

Catch the signal
02

Know the next move

Each signal arrives with the growth playbook: who to reach, what to say, and the window to do it in.

Know the next move
03

Hand it to the team

Relationship bankers get the moment on their CRM, ready to act. No dashboard-digging, no guesswork.

Hand it to the team
04

Close the loop

Acted-on moments flow back in, so the next signal is sharper and nothing gets worked twice.

Close the loop

Unseen moments. Real growth.

Beat them to the moment. Keep the member. Grow the relationship.

Built For The Whole Relationship

From checking account to lifelong member

Deepen engagement across the auto-loan lifecycle.

Auto Loan Engagement

Deepen engagement across the auto-loan lifecycle.

Turn the 60 months after an auto loan into the reason a member opens your app: payoff tracking, mileage rewards, and the next offer, all in one place.

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Drive loan & deposit growth with actionable intelligence.

Growth Intelligence

Drive loan & deposit growth with actionable intelligence.

Surface competitor rate moves, site conversion gaps, and money-in-motion signals, refreshed daily with recommendations attached.

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Credit unions get sharper together.

Cooperative Network

Credit unions get sharper together.

Anonymized benchmarks, growth playbooks, and balance-sheet moments, shared across every credit union, so the whole cooperative gets stronger.

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Our Program

Built for the regulators in the room.

SOC 2 certified. Rigorous audits across our controls, security, and infrastructure.

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Our Program Includes:

  • 01

    Enterprise Grade Security

    SOC 2 certified. Independent audits of our controls, security, and infrastructure. End-to-end encryption at every layer.

  • 02

    Governance by Design

    Guardrails are built into every workflow. Compliance isn't an afterthought, it's the architecture.

  • 03

    Turnkey Approach

    Connect to the tools you already use. No rip-and-replace. Live in weeks, not months.

  • 04

    Built for Regulated Industries

    Designed from day one for banks and credit unions. Every feature built with your regulators in mind.

Testimonials

The results show up where it counts.

How real institutions turn FinRank moments into deposits, loans, and members who stay.

JohnPaul McGee
FinRank created an AI solution that fits our strategy and enables the speed, flexibility, and competitiveness that we need to be successful in the future.
JohnPaul McGee CEO, EvergreenDirect
See It Live

The moments that make the relationship are happening now.

Let's talk growth