Convert with confidence
See members pause on your rates page, know why, and win the loan before they leave.
Learn more →Win more on loans. Build the relationship.
AI-powered payment, servicing, and conversion tools that turn every borrower into a lifelong member.
Book a Demo
Trusted by credit unions & community banks nationwide
Solutions 
Win at loan servicing.
Service loans effortlessly
Skip-a-pay, payoff quotes, address changes. Answered instantly through Rory, our payments app, and your integrations.
Learn more → Payments on autopilot
Members set repayment on autopilot in Rory: autopay from any account, rewarded monthly. Easy to start, easier to keep.
Learn more → Stay after payoff
Payoff day happens at your credit union. Members keep checking their car and its value in your app, so the next loan starts with you.
Learn more → Results 
Three metrics we consistently move
Funded loans, autopay adoption, and relationship length. The three numbers that decide whether a borrower becomes a member.
Recurring payment posted $621.67 · paid from your checking +350 pts earned On-time payment + extra principal Payoff on track Payment 14 of 60
What's my member number?
It's 4821-7736. Anything else? Answered in-app · 0 calls
Address updated December payment skipped Title issued Switched in one tap Loan paid from here Payoff day at your CU
AI That Works For You
Agents already on the job
Rates, growth, and servicing, watched around the clock so nothing slips between logins.
Rate agent
Stay on top of rates.
Every competitor sheet, promo, and ad in your market, watched daily. The moves that matter are flagged before your pricing meeting starts.
Auto Loan Rates
36 months4.99% APR
60 months5.49% APR
72 months5.99% APR
Rate alert: competitor moved -20 bps
Growth agent
Find the members who'll stay after the loan.
Borrowers likely to stay past payoff, spotted early, with the offer that makes the decision drafted and ready to send.
Offers drafted today
38
Servicing agent
Handle routine servicing tasks automatically.
Skip-a-pay, payoff quotes, and address changes answer themselves in your app instead of landing in the queue.
Servicing requests self-served
78%
Your team focuses on members. The AI handles the rest.
See the agents in action →Rate agent flagged a 60-month move in your market
Growth agent queued 12 refi offers for review
Servicing agent cleared 46 requests overnight
How it works
Live in weeks, three steps.
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Connect your core
Pre-built integrations with your core, digital banking, and CRM. No rip-and-replace.
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Onboard your loans
New and existing loans flow in automatically. Members can pay in our app from day one and see their loan history.
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FinRank takes it from here
AI prices, converts, services, and retains, while your team stays focused on members.
See a demo Live in weeks, not months
Testimonials
The results show up where it counts.
How real institutions turn FinRank moments into deposits, loans, and members who stay.
FinRank created an AI solution that fits our strategy and enables the speed, flexibility, and competitiveness that we need to be successful in the future.
Security
Built for the regulators in the room.
SOC 2 certified. Rigorous audits across our controls, security, and infrastructure.
Request Demo View all integrationsOur Program Includes:
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SOC 2 Type II
Independent audits of our controls, security, and infrastructure. End-to-end encryption at every layer.
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Every decision logged
A full audit trail behind every price, offer, and servicing action. Guardrails are built into every workflow.
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Pre-built integrations
Connect the core, CRM, and digital banking you already run. No rip-and-replace. Live in weeks, not months.
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Loans stay on your books
FinRank runs on top of your core. Nothing moves, nothing is re-papered. Designed from day one for banks and credit unions.